Following the announcement last November, and a video in which Penelope Cruz told how proud she was to be the signature image of Loewe for the next three seasons, today we can finally see the first Loewe campaign starring Spanish actress.


The pictures show Penelope Cruzwith two models of the Spring-Summer 2013 Loewe collection inspired by Gala, Salvador Dali‘s wife, that were taken at the Marqués de Villafranca Palace in Madrid by photographers Mert Alas and Marcus Piggott.

The photographs wont pass on to posterity as iconic frames but Penelope looks right, although I’m not a huge fan. What do you think?

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